A fast, well-structured, search-friendly website starts with the technical foundations — and as certified Umbraco developers, that's exactly where we work. We make sure your Umbraco site is built and configured the way search engines reward: quick to load, clean to crawl, correctly marked up, and free of the technical issues that quietly hold rankings back. This is developer-led, implementation-focused Umbraco SEO — we don't do keyword research, content marketing or monthly reporting; we make sure the site itself is technically sound. Not sure where yours stands? Start with a free Umbraco SEO audit (below).
What Umbraco SEO Covers
We review and optimise every technical factor that affects how search engines crawl, understand and rank your Umbraco website.
Performance & Core Web Vitals
Speed is both a ranking factor and a conversion factor. We optimise loading and responsiveness at the code and configuration level: efficient output and partial-view caching, tuned Examine indexes, leaner database queries, image compression and next-gen formats via ImageSharp, and minified, bundled assets served through a CDN or Umbraco Cloud where appropriate. The goal is strong Core Web Vitals — LCP, CLS and INP — on real devices, not just lab scores.
Meta Tags & Page Markup
Every page needs an accurate, unique title and meta description, the correct canonical tag, and clean Open Graph and Twitter Card markup for sharing. We make sure these are driven properly from your Umbraco content — editable per page, with sensible fallbacks — so nothing is missing, duplicated or truncated.
URL Structure & Redirects
Search engines reward clean, logical, human-readable URLs. We tidy up URL segments, enforce consistent lowercase and trailing-slash rules, and remove duplicate paths. When URLs change during a rebuild or restructure, we set up 301 redirects using Umbraco's Redirect URL Management so you keep your rankings and no visitor hits a dead link. We also handle culture and hostname configuration for multilingual or multi-site setups.
Headings & Content Structure
Well-structured HTML helps both search engines and screen readers. We make sure each page has a single H1 and a logical heading hierarchy, uses semantic markup, and produces clean output from your Block List and Block Grid content — so the structure of every page is clear and consistent.
Structured Data (Schema)
Structured data helps search engines and AI answer engines understand your content, and can earn rich results. We implement the right schema for your site — Organisation, LocalBusiness, Breadcrumb, Article/BlogPosting, FAQ and more — generated from your Umbraco content and validated against Google's requirements.
Crawlability & Indexing
We make sure search engines can find and index everything that matters: an accurate XML sitemap, a correct robots.txt, proper canonical and noindex handling, HTTPS, and a mobile-first responsive build. We identify and fix the crawl errors, redirect chains and orphaned pages that waste crawl budget.
Images & Media
Images are often the biggest performance drag and a missed search opportunity. We compress and correctly size media, serve modern formats, add descriptive alt text, and set width and height to prevent layout shift.
Developer-Led, Not Marketing-Led
Most SEO agencies focus on keywords and content and stop at the point where the fixes need a developer. We start there. Because we build and support Umbraco sites every day, we can implement technical fixes directly and safely — in the CMS, the templates and the hosting — rather than handing you a report you then have to find someone else to action. We can make the fixes for you through our [Umbraco development](/services/umbraco-development/) and [Umbraco support](/services/umbraco-support/) services, or give your team a clear list to work through.
Free Umbraco SEO Audit
Not sure how healthy your site is? We'll run a free Umbraco SEO audit and give you a clear, prioritised list of technical issues — no obligation. It covers performance and Core Web Vitals, meta tags and canonicals, URL and redirect issues, heading structure, structured data, crawlability and indexing, and image optimisation. Each issue is rated by priority (high, medium or low) with a plain-English explanation of what it is and why it matters — whether you fix it yourselves or ask us to.
Who It's For
Our Umbraco SEO service is ideal for businesses whose Umbraco site feels slow or isn't ranking as well as it should, agencies who want a technical SEO pass on a client's Umbraco build, and site owners preparing for — or recovering from — a redesign or migration. If your site runs on Umbraco, we can help, whether we built it or not.